Eleven locations, one voice — a social and paid programme that turned scattered posting into a reason to visit.
Each of Sable & Co’s eleven cafés ran its own social account with its own tone, its own photography and its own posting rhythm — which mostly meant silence for weeks, then four posts in a day. Paid spend was split across accounts with no tracking, and nobody could say what any of it returned.
- 01
Consolidated eleven accounts into one brand presence with location-tagged content, so each café keeps its personality without fragmenting the audience.
- 02
Built a monthly content system: one shoot day producing short-form video, stills and menu features cut for every placement.
- 03
Established a publishing rhythm the team could actually hold — four posts and three stories a week, planned a month ahead.
- 04
Rebuilt paid social around store-visit and offer objectives with geo-fenced targeting per location, replacing untracked boosted posts.
- 05
Wired server-side tagging and offline conversion import so in-store spend could be attributed back to the campaigns that drove it.
One voice, eleven locations, and a media programme whose return can finally be stated in rupees rather than reach.
“For the first time we can point at a number and say the marketing did that. The content system is the part I did not know we needed.”
Sable & Co started with a conversation about what was not working. Book a free consultation call and we will give you the same honest read.
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